The Customer Buying Cycle

Stage 2 – Leads

Prospects
Leads
Nurture
Target
Close
Customers

Generating Leads

Turn your sales process into a simple, visual pipeline so you can see exactly where every potential customer is.

With popcorn, you can create pipelines that match the way your business works and move contacts through each stage as they progress. You can also use reminders to make sure you know when someone needs following up.

This gives you a clear view of your opportunities, helps you stay on top of follow ups and makes it easier to give your sales the push they need.

popcorn also gives you tools to help you understand how contacts are engaging with your marketing, so you can see what is working and use that information to help turn more leads into customers.

What is a business thinking?

business

Businesses need to know who is engaging with their company’s output, where they’re engaging, and how much.

A business can:

  • Set up sales pipelines to organise contacts into select groups
  • Add tags in their CRM to assign information about the customer’s place in the buying cycle
  • Monitor engagement across email, website and social

This is the first step in separating the wheat from the chaff.

What is a customer thinking?

customer buying cycle customers

Customers are starting to be more selective about the companies they are considering.

A customer is:

  • Starting to engage by following Calls-To-Action
  • Answering sales calls
  • Reading through specific pages on websites
  • Noting the company down as a possibility

They still aren’t ready to buy. However, your company has made the longlist. Some will drop off at this point, which can be adjusted for in your sales pipeline.

See how popcorn has helped our customers

Since using popcorn’s measurable data we have managed to increase business levels from 1,750 to 6,386 cases last year. They have also more than ‘doubled the number of completions in the last 5 years and attest a huge amount of that to the simplicity and intelligence of the popcorn system.
Danielle Wilson
Danielle WilsonAir Sourcing
We get the results we want, in the quickest and most efficient way possible!
James Ellis
James EllisCreative Alliance
...It allows me to gain control over my sales process and keep in active contact with all of my customers and suppliers. Being able to email and track activity directly from popcorn gives me the intelligence of knowing who to follow up with and when.
Stefania Pellegrino
Stefania PellegrinoPurely Plantain Chips
Over the next 2 months popcorn delivered new sales (185:1 ROI) and a reduction in stress as I was able to predict exactly who was engaging. This then freed up a working day each and every week.
Antony Adams
Antony AdamsInternational Education Week
Everything about popcorn is so simple yet effective. It’s exactly what we need…
Charlotte Thorp
Charlotte ThorpKinetic Communications
We were able to start using popcorn immediately, allowing us to organise all our data in one place, easily segment and communicate with the different customer groups, automatically track and target prospects.
Sami Mubarack
Sami MubarackMECS Sales & Lettings
It was really easy to transfer our data from HubSpot, and popcorn’s customer support was amazing! Now we no longer have to worry about forgetting anything or using our CRM, because popcorn is so simple to use.
Zubeda Limbada
Zubeda LimbadaConnectFutures
Steve was able to use popcorn's ‘really easy to use drag and drop editor’ to create powerful emails himself. Then using the simple filters, he could quickly segment his contacts to send targeted emails in a fraction of the time it previously took.
Steve Hands
Steve HandsSHL Cleaning Services