The Customer Buying Cycle

Stage 6 – Customers

Prospects
Leads
Nurture
Target
Close
Customers

Turning a Customer into an Advocate

Congratulations! You have taken a contact from their first interaction with your business and guided them through the buying journey to become a customer.

But the relationship does not stop there.

Keeping your existing customers happy is just as important as winning new ones. Regular communication, useful information and good follow up can help you retain customers, encourage repeat business and turn happy customers into advocates for your business.

With popcorn, you can:

• Keep track of your customer relationships
• Set reminders for regular follow ups and renewals
• Send relevant emails and updates
• Identify opportunities to introduce other products or services
• Ask customers for referrals and recommendations
• Keep all your customer information in one place

By continuing to manage the relationship after the sale, you can build stronger customer relationships, encourage repeat business and give your customers a reason to recommend you to others.

What is a business thinking?

business

Businesses will want to utilise a returning customer’s power of persuasion. 

A business can:

  • Provide excellent customer service
  • Ask for reviews, customer testimonials and recommendations
  • Set up reminders for renewed subscriptions/calls to buy again
  • Put returning customers into a separate sales pipeline

Existing customers can be hugely beneficial to a company’s reputation – as long as you keep them happy!

What is a customer thinking?

customer buying cycle customers

Customers want to feel cared for after their initial purchase, and will be looking out for reasons to stay and reasons to leave.

A customer is:

  • Engaging with customer service
  • Reviewing product/service
  • Talking about product/service away from your company
  • Interacting with customer retention techniques

Giving customers the opportunity to be part of a community will help them to feel included. Though it won’t take much for a customer to leave if dissatisfied, fostering a sense of community reduces this risk.

See how popcorn has helped our customers

Since using popcorn’s measurable data we have managed to increase business levels from 1,750 to 6,386 cases last year. They have also more than ‘doubled the number of completions in the last 5 years and attest a huge amount of that to the simplicity and intelligence of the popcorn system.
Danielle Wilson
Danielle WilsonAir Sourcing
We get the results we want, in the quickest and most efficient way possible!
James Ellis
James EllisCreative Alliance
...It allows me to gain control over my sales process and keep in active contact with all of my customers and suppliers. Being able to email and track activity directly from popcorn gives me the intelligence of knowing who to follow up with and when.
Stefania Pellegrino
Stefania PellegrinoPurely Plantain Chips
Over the next 2 months popcorn delivered new sales (185:1 ROI) and a reduction in stress as I was able to predict exactly who was engaging. This then freed up a working day each and every week.
Antony Adams
Antony AdamsInternational Education Week
Everything about popcorn is so simple yet effective. It’s exactly what we need…
Charlotte Thorp
Charlotte ThorpKinetic Communications
We were able to start using popcorn immediately, allowing us to organise all our data in one place, easily segment and communicate with the different customer groups, automatically track and target prospects.
Sami Mubarack
Sami MubarackMECS Sales & Lettings
It was really easy to transfer our data from HubSpot, and popcorn’s customer support was amazing! Now we no longer have to worry about forgetting anything or using our CRM, because popcorn is so simple to use.
Zubeda Limbada
Zubeda LimbadaConnectFutures
Steve was able to use popcorn's ‘really easy to use drag and drop editor’ to create powerful emails himself. Then using the simple filters, he could quickly segment his contacts to send targeted emails in a fraction of the time it previously took.
Steve Hands
Steve HandsSHL Cleaning Services