The Customer Buying Cycle

Stage 1 – Prospects

Prospects
Leads
Nurture
Target
Close
Customers

Prospecting Customers

Keep all your contacts in one place, so you can quickly find the information you need when you need it.

When you are speaking to potential customers, it is important to have everything to hand. Whether you need to find a phone number, check a previous conversation, add a note or set a reminder, popcorn makes it simple.

With popcorn, you can:

• Find contact details quickly
• Add notes and tags
• Set reminders for follow ups
• See what you need to talk about and when

Everything is kept in one simple place, helping you stay organised and make sure no opportunity gets forgotten.

What is a business thinking?

business

Businesses need to provide general and appealing information.

A business can:

  • Promote relevant articles
  • Monitor engagement across website/social media
  • Promote features of the product/service

This isn’t chasing the customer, but letting the customer know that the business exists.

What is a customer thinking?

customer buying cycle customers

Customers are at the very beginning of their journey.

A customer is:

  • Starting to think about buying
  • Will not yet be talking to salespeople about it – but will be thinking of it
  • Wants to avoid buyer’s remorse

The customer will take steps to avoid buyer’s remorse by researching, such as: visiting a company’s socials, product descriptions, and relevant articles.

See how popcorn has helped our customers

Since using popcorn’s measurable data we have managed to increase business levels from 1,750 to 6,386 cases last year. They have also more than ‘doubled the number of completions in the last 5 years and attest a huge amount of that to the simplicity and intelligence of the popcorn system.
Danielle Wilson
Danielle WilsonAir Sourcing
We get the results we want, in the quickest and most efficient way possible!
James Ellis
James EllisCreative Alliance
...It allows me to gain control over my sales process and keep in active contact with all of my customers and suppliers. Being able to email and track activity directly from popcorn gives me the intelligence of knowing who to follow up with and when.
Stefania Pellegrino
Stefania PellegrinoPurely Plantain Chips
Over the next 2 months popcorn delivered new sales (185:1 ROI) and a reduction in stress as I was able to predict exactly who was engaging. This then freed up a working day each and every week.
Antony Adams
Antony AdamsInternational Education Week
Everything about popcorn is so simple yet effective. It’s exactly what we need…
Charlotte Thorp
Charlotte ThorpKinetic Communications
We were able to start using popcorn immediately, allowing us to organise all our data in one place, easily segment and communicate with the different customer groups, automatically track and target prospects.
Sami Mubarack
Sami MubarackMECS Sales & Lettings
It was really easy to transfer our data from HubSpot, and popcorn’s customer support was amazing! Now we no longer have to worry about forgetting anything or using our CRM, because popcorn is so simple to use.
Zubeda Limbada
Zubeda LimbadaConnectFutures
Steve was able to use popcorn's ‘really easy to use drag and drop editor’ to create powerful emails himself. Then using the simple filters, he could quickly segment his contacts to send targeted emails in a fraction of the time it previously took.
Steve Hands
Steve HandsSHL Cleaning Services