Customer Buying Cycle: Prospects
Explore the first stage for the customer buying cycle
Prospecting Customers
Ensure that you keep all your contacts in one place!
A business needs to know where to:
- Find a phone number
- Add a tag/note
- Set a quick reminder
All of this is easy to do with popcorn. You can see exactly what you need to speak to someone about, at exactly the right time.
What is a business thinking?
Businesses need to provide general and appealing information.
A business can:
- Promote relevant articles
- Monitor engagement across website/social media
- Promote features of the product/service
This isn’t chasing the customer, but letting the customer know that the business exists.
What is a customer thinking?
Customers are at the very beginning of their journey.
A customer is:
- Starting to think about buying
- Will not yet be talking to salespeople about it – but will be thinking of it
- Wants to avoid buyer’s remorse
The customer will take steps to avoid buyer’s remorse by researching, such as: visiting a company’s socials, product descriptions, and relevant articles.
Click below for the next stage of the customer buying cycle
See how popcorn has helped our customers:
Since using popcorn’s measurable data we have managed to increase business levels from 1,750 to 6,386 cases last year. They have also more than ‘doubled the number of completions in the last 5 years and attest a huge amount of that to the simplicity and intelligence of the popcorn system.
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We get the results we want, in the quickest and most efficient way possible!
...It allows me to gain control over my sales process and keep in active contact with all of my customers and suppliers. Being able to email and track activity directly from popcorn gives me the intelligence of knowing who to follow up with and when.
Over the next 2 months popcorn delivered new sales (185:1 ROI) and a reduction in stress as I was able to predict exactly who was engaging. This then freed up a working day each and every week.
Everything about popcorn is so simple yet effective. It’s exactly what we need…
We were able to start using popcorn immediately, allowing us to organise all our data in one place, easily segment and communicate with the different customer groups, automatically track and target prospects.
It was really easy to transfer our data from HubSpot, and popcorn’s customer support was amazing! Now we no longer have to worry about forgetting anything or using our CRM, because popcorn is so simple to use.
Steve was able to use popcorn's ‘really easy to use drag and drop editor’ to create powerful emails himself. Then using the simple filters, he could quickly segment his contacts to send targeted emails in a fraction of the time it previously took.
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