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I’ve spent 20 years managing and implementing CRM databases. I’ve won 2 national CRM industry awards whilst doing it. None of it would be possible without
You ‘can’, and your users couldn’t care less about your data quality. Until they come to use it. I once had a database user complain I’d
This is the most frequent question people ask us here at popcorn and Database First Aid. If you’re expecting a 10 second answer (i.e. a name
Old is subjective. You can be 44 and your kids will likely think you’re old. But your aging monther-in-law will think that you’re young, hip and
The foundation of any good email campaign is the quality of the contacts in your database. A database that has opted-in contacts and is regularly marketed
No, we are not talking Brexit, we’re talking about opt-in marketing data and how there are more options than you may realise. As a general rule
We have recently been asked by a few of our clients which do we think is better – to send an email from a persons name
An email marketing database that your readers have signed up to, is your most valuable asset. It will increase your engagement levels and more importantly it
We’re two months into the second half of 2016. Taking a look back at your goals from 1H, how overwhelmed were you? There’s definitely been an
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