How To Make Your Database Less Confusing?
Duplicates in a confusing database I’ve just received a letter reminding me about an exhibition I went to last year and no doubt plan on attending
March 6, 2017
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Is Spending Time On Your CRM Data Worth Your Admin Burden?
CRM data often requires maintenance and regular ‘cleaning-up’. Especially in case of small businesses, some people question whether such maintenance is trully necessary and effective. As
March 6, 2017
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Investing Money In CRM Database – Worth It Or Not?
I’ve spent 20 years managing and implementing CRM databases. I’ve won 2 national CRM industry awards whilst doing it. None of it would be possible without
March 6, 2017
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You Can’t Implement A CRM Database With Dirty Data. Or Can You?
You ‘can’, and your users couldn’t care less about your data quality. Until they come to use it. I once had a database user complain I’d
March 6, 2017
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What Does A Good CRM Database Look Like?
This is the most frequent question people ask us here at popcorn and Database First Aid. If you’re expecting a 10 second answer (i.e. a name
March 6, 2017
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How Old And How Effective Is Your CRM Data?
Old is subjective. You can be 44 and your kids will likely think you’re old. But your aging monther-in-law will think that you’re young, hip and
March 6, 2017
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10 Tips To Help Grow Your Database
The foundation of any good email campaign is the quality of the contacts in your database. A database that has opted-in contacts and is regularly marketed
December 13, 2016
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Hard Opt-in Vs Soft Opt-in – What’s The Difference?
No, we are not talking Brexit, we’re talking about opt-in marketing data and how there are more options than you may realise. As a general rule
December 12, 2016
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Email From: Business Name vs Person’s Name
We have recently been asked by a few of our clients which do we think is better – to send an email from a persons name
November 6, 2016
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