
Dan Cobley: “What Physics Taught Me About Marketing”
Take a moment and watch this TED talk from former Google Marketing Director Dan Cobley about how physics could be applied to branding and marketing. Even

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Take a moment and watch this TED talk from former Google Marketing Director Dan Cobley about how physics could be applied to branding and marketing. Even

Even though many of us know email marketing from our daily interactions with newsletters, marketers often struggle with email marketing as they experience high unsubscribe rates

Have a look at the updated infographic that shows how to export contacts from LinkedIn. You can then directly import your connections to popcorn and add

How often do you come across a supplier who uses words you completely don’t understand? Or people at work (or at home if you live and breath

I hear many people saying their CRM database isn’t as good as it should be. And if that’s you, ask yourself why isn’t it as good as

CRM is a way of managing your clients, customers, prospects and work referrers. It isn’t a database. Although a CRM database helps you manage your relationships

It happens with everything in life – stuff builds up all the time. Leave it long enough and you’ll then find it very easy to ignore

Duplicates in a confusing database I’ve just received a letter reminding me about an exhibition I went to last year and no doubt plan on attending

CRM data often requires maintenance and regular ‘cleaning-up’. Especially in case of small businesses, some people question whether such maintenance is trully necessary and effective. As
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