Hard Opt-in Vs Soft Opt-in – What’s The Difference?
No, we are not talking Brexit, we’re talking about opt-in marketing data and how there are more options than you may realise. As a general rule
December 12, 2016
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6 Common Mistakes Email Marketers make When Building Databases
A database is only as good as the data that is put into it, which is why I have put together this list of 6 common
December 8, 2016
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Email From: Business Name vs Person’s Name
We have recently been asked by a few of our clients which do we think is better – to send an email from a persons name
November 6, 2016
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101 Growing Your Email Marketing Database
An email marketing database that your readers have signed up to, is your most valuable asset. It will increase your engagement levels and more importantly it
September 1, 2016
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Know Your MOFU: Start A Dialogue To Increase Conversion Rates
We’re two months into the second half of 2016. Taking a look back at your goals from 1H, how overwhelmed were you? There’s definitely been an
August 16, 2016
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GDPR Guidance: ICO Announces What It Will Publish And When
The Information Commissioner’s Office gave more details on Friday 20 May 2016 about the General Data Protection Regulation (GDPR) guidance it will publishOver the coming six
May 25, 2016
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Email Marketing Message Development Exercise
Creating a marketing message can be hard, especially when it comes to putting your message into the correct formats for email marketing. This exercise will help
May 12, 2016
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Is Social Media Killing Email Marketing?
Gone are the good old days when we would log-in to our email accounts and enthusiastically wait to hear a ping, and a display of the
May 6, 2016
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‘This Is Personal’: eGR Digital Marketing
Developing a personalised marketing strategy is seen as a crucial battleground in egaming, but one with few victors so far. EGR Digital Marketing finds out how
May 3, 2016
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