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Introduction Whilst there are definite benefits to email marketing, email marketing cannot be used alone for lead generation. This isn’t necessarily a bad thing: it encourages you
Not Down And Out With social media and video becoming behemoths in the marketing world, you might be forgiven for thinking that the benefits of email
What does it mean to use automation for email marketing? You may be aware of these concepts separately, but when put together, they can be a
If you can, cast your mind back to that long-ago time before corona. We all had somewhere to be, and we didn’t talk primarily through email
The foundation of any good email campaign is the quality of the contacts in your database. A database that has opted-in contacts and is regularly marketed
After you write a perfect copy for your sales email or newsletter, you’ll want to a/b test the best day of the week to send your emails.
One of the most common questions we get here at popcorn is about growing your database. Of course in order to leverage email marketing techniques you
1. Why should I not send email marketing out from my own email address? There are several reasons why you should not send your email marketing
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