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CRM is a way of managing your clients, customers, prospects and work referrers. It isn’t a database. Although a CRM database helps you manage your relationships
It happens with everything in life – stuff builds up all the time. Leave it long enough and you’ll then find it very easy to ignore
Duplicates in a confusing database I’ve just received a letter reminding me about an exhibition I went to last year and no doubt plan on attending
CRM data often requires maintenance and regular ‘cleaning-up’. Especially in case of small businesses, some people question whether such maintenance is trully necessary and effective. As
The foundation of any good email campaign is the quality of the contacts in your database. A database that has opted-in contacts and is regularly marketed
No, we are not talking Brexit, we’re talking about opt-in marketing data and how there are more options than you may realise. As a general rule
A database is only as good as the data that is put into it, which is why I have put together this list of 6 common
We have recently been asked by a few of our clients which do we think is better – to send an email from a persons name
An email marketing database that your readers have signed up to, is your most valuable asset. It will increase your engagement levels and more importantly it
