Free training: Converting contacts into customers

The best kept secret to successfully converting contacts into customers is simple: keep everything simple. The more complicated you make your processes and systems, the greater the chance that you or your team won’t use them. When that happens, opportunities get missed and sales are lost.

Here are my 5 (and a bit) steps for converting Contacts into Customers, quickly and simply.

Segmenting Your Data

Okay, this is where the magic really starts to happen (a little cheesy, I know, but it’s true), because this is where popcorn brings all the intelligence from your CRM, Email Marketing and website tracking together. It allows you to identify the golden nuggets that are your Customers in the research and buying stages.

popcorn automatically identifies Contacts as Hot, Warm or Cool prospects based on their engagement levels, but it also allows you to quickly segment your Contacts. Targeting Contacts who have reached specific engagement levels, viewed certain web pages, have particular tags, activity dates, email clicks or CRM activity takes literally seconds. Watch a video of how we do it here:

Once you’ve done this, you can choose what you want to do with them. You could pick up the phone and speak to the really Hot ones, add them to a Sales Pipeline, export the list to give to an external telesales company, send a targeted Email or tag them to bring them into a larger campaign.

Remember, when you segment your database, you can typically see a 60% improvement in Contact engagement. Your Customers also prefer it, as they only receive messages that are relevant to them.