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Recent Blog Articles
March 4, 2022
Introduction Information is a foundational part of your business, and your relationships with your prospects are built on it. The more knowledge you can gather about […]
February 28, 2022
It’s a busy world we live in, for both you and your prospects. Your contact with them is one small part of a day that is […]
February 14, 2022
Why Do We Segment Customers? Customer segmentation is a foundational concept for marketing to any audience, as it helps you define the sort of people you’re […]
February 11, 2022
Business Software and Your Sales Conversion Rate The best—and only—way to help your business reach its full potential is to understand it. And this is more […]
January 31, 2022
Selling is reliant on forming a trust between you and the prospect: you set expectations with your advertising and try to appeal to the audience’s needs […]
January 24, 2022
Strengthening Customer Communication Building Relationships It doesn’t matter what size your business is; customer acquisition comes down to one very important factor: trust. Any communication you […]
January 21, 2022
Did you know the 19th January was #NationalPopcornDay? And, while, no, it isn’t a day when the entire UK celebrates our services (sadly), we thought we’d […]
January 10, 2022
Introduction: Balancing Sales Planning Time With Sales Work Every business knows that there is far more to a sale than just the transaction. From closing; the […]
January 3, 2022
Introduction Anyone who owns, manages or works for a company knows that its successes come from the people behind it. Like sailors on the seven seas, […]
December 20, 2021
Introduction If you’re deciding to take on a new or different CRM, you’re not alone. You’re joining 91% of businesses that use one too. CRMs are […]
December 13, 2021
We’re back, and we’re ready to do it all over again! Following our previous CRM comparisons article, we’ve decided to keep the ball rolling and provide […]
December 6, 2021
Introduction The question above is one of the more popular ones we get asked here at popcorn. This is because small businesses need to get the […]
December 2, 2021
Why Choose a CRM? CRMs are a brilliant tool for small businesses, as many their have data all over the place, which takes time and effort […]
November 29, 2021
Important Numbers for Your Important Business Really, this article could have been titled ‘An Ode to the Test and Measure’, because it is what lead generation […]
November 19, 2021
Can your mindset change the way you run a small business? We’ve been trying to examine this over the last few weeks, with our focus on […]