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Recent Blog Articles
October 1, 2021
October 1, 2021
Part of our #HereComeTheHolidays Series Getting Ahead With Your Christmas Marketing With the arrival of October, we’re in for a new season of falling leaves and […]
September 23, 2021
September 23, 2021
Introduction to Improving Your Lead Management Taking care of all your business contacts can seem like a huge task, especially if you’re a small business with […]
August 24, 2021
August 24, 2021
As email marketeers, we know that you put your heart and soul into the emails that you send out. Whether you’re tweaking the copy so that […]
August 10, 2021
August 10, 2021
Released this autumn, iOS 15 is aiming to further conceal email users’ information from tracking tools and email marketers. Apple is obscuring as much as possible, but this isn’t end of the world.
July 27, 2021
July 27, 2021
Business Coach Stephen Charman recently sat down with popcorn founder Simon Washbrook to discuss the differences between CRM and PRM, and their benefits. Watch below to […]
July 26, 2021
July 26, 2021
Choosing the best CRM for your business can be hard, as there are many systems out there. So how do you make the right decision? In […]
July 21, 2021
July 21, 2021
The winning way in the video marketing game is to create engaging content that leverages your brand’s image in your target audience’s view without actually trying […]
July 19, 2021
July 19, 2021
PRM Customer Retention – Using Your CRM Part of our PRM NOW series Securing customers can take time and effort, which we cover in our PRM […]
July 15, 2021
July 15, 2021
Bringing Better Business What is prospect relationship management? Prospect relationship management, or PRM, is a subset of customer relationship management, or CRM. CRMs take a holistic […]
July 15, 2021
July 15, 2021
At a first glance, HubSpot and popcorn may seem to do the same thing. But the most important lesson I’ve learned is that choosing the right […]
July 6, 2021
July 6, 2021
“The First Secret of Great Design” by Tony Fadell is a TEDTalk we’ve enjoyed recently. Applying these principles to your sales and marketing will help you […]
June 30, 2021
June 30, 2021
To be fair most people do want to Identify More Leads with your Email marketing, but if you are using your Email Marketing to Identify More […]
June 29, 2021
June 29, 2021
Reviews for Reputation Reviews are the bread and butter of business. Companies live off their reputation. Taking care of customers goes a long way—plus, it makes […]
June 10, 2021
June 10, 2021
A loyalty programme is a fantastic way to keep your customers interested, engaged, and responsive. Plus, the financial rewards—increased and consistent customer retention—are a huge benefit […]
June 8, 2021
June 8, 2021
Loyalty programmes are a well-established part of customer life. A study undertaken by YouGov and Mando-Connect has shown that 77% of us are members at least one programme—and […]