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Whilst you eagerly await your first email, why not check out some of our earlier articles?
Recent Blog Articles
March 6, 2017
Duplicates in a confusing database I’ve just received a letter reminding me about an exhibition I went to last year and no doubt plan on attending […]
March 6, 2017
CRM data often requires maintenance and regular ‘cleaning-up’. Especially in case of small businesses, some people question whether such maintenance is trully necessary and effective. As […]
March 6, 2017
I’ve spent 20 years managing and implementing CRM databases. I’ve won 2 national CRM industry awards whilst doing it. None of it would be possible without […]
March 6, 2017
You ‘can’, and your users couldn’t care less about your data quality. Until they come to use it. I once had a database user complain I’d […]
March 6, 2017
This is the most frequent question people ask us here at popcorn and Database First Aid. If you’re expecting a 10 second answer (i.e. a name […]
March 6, 2017
Old is subjective. You can be 44 and your kids will likely think you’re old. But your aging monther-in-law will think that you’re young, hip and […]
December 13, 2016
The foundation of any good email campaign is the quality of the contacts in your database. A database that has opted-in contacts and is regularly marketed […]
December 12, 2016
No, we are not talking Brexit, we’re talking about opt-in marketing data and how there are more options than you may realise. As a general rule […]
December 8, 2016
A database is only as good as the data that is put into it, which is why I have put together this list of 6 common […]
November 6, 2016
We have recently been asked by a few of our clients which do we think is better – to send an email from a persons name […]
September 1, 2016
An email marketing database that your readers have signed up to, is your most valuable asset. It will increase your engagement levels and more importantly it […]
August 16, 2016
We’re two months into the second half of 2016. Taking a look back at your goals from 1H, how overwhelmed were you? There’s definitely been an […]
May 25, 2016
The Information Commissioner’s Office gave more details on Friday 20 May 2016 about the General Data Protection Regulation (GDPR) guidance it will publishOver the coming six […]
May 12, 2016
Creating a marketing message can be hard, especially when it comes to putting your message into the correct formats for email marketing. This exercise will help […]
May 6, 2016
Gone are the good old days when we would log-in to our email accounts and enthusiastically wait to hear a ping, and a display of the […]