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Recent Blog Articles
May 3, 2018
If you have trouble understanding any industry jargon and buzzwords used in this article, have a look at our Glossary of Terms. This is where all […]
March 15, 2018
We decided to write a quick cheat sheet for anybody who struggles to understand some of the email marketing buzzwords as well as for those of […]
March 2, 2018
Take a moment and watch this TED talk from former Google Marketing Director Dan Cobley about how physics could be applied to branding and marketing. Even […]
June 8, 2017
Even though many of us know email marketing from our daily interactions with newsletters, marketers often struggle with email marketing as they experience high unsubscribe rates […]
April 19, 2017
Have a look at the updated infographic that shows how to export contacts from LinkedIn. You can then directly import your connections to popcorn and add […]
March 6, 2017
How often do you come across a supplier who uses words you completely don’t understand? Or people at work (or at home if you live and breath […]
March 6, 2017
I hear many people saying their CRM database isn’t as good as it should be. And if that’s you, ask yourself why isn’t it as good as […]
March 6, 2017
CRM is a way of managing your clients, customers, prospects and work referrers. It isn’t a database. Although a CRM database helps you manage your relationships […]
March 6, 2017
It happens with everything in life – stuff builds up all the time. Leave it long enough and you’ll then find it very easy to ignore […]
March 6, 2017
Duplicates in a confusing database I’ve just received a letter reminding me about an exhibition I went to last year and no doubt plan on attending […]
March 6, 2017
CRM data often requires maintenance and regular ‘cleaning-up’. Especially in case of small businesses, some people question whether such maintenance is trully necessary and effective. As […]
March 6, 2017
I’ve spent 20 years managing and implementing CRM databases. I’ve won 2 national CRM industry awards whilst doing it. None of it would be possible without […]
March 6, 2017
You ‘can’, and your users couldn’t care less about your data quality. Until they come to use it. I once had a database user complain I’d […]
March 6, 2017
This is the most frequent question people ask us here at popcorn and Database First Aid. If you’re expecting a 10 second answer (i.e. a name […]
March 6, 2017
Old is subjective. You can be 44 and your kids will likely think you’re old. But your aging monther-in-law will think that you’re young, hip and […]