Wahoo! You've signed up!
Whilst you eagerly await your first email, why not check out some of our earlier articles?
Recent Blog Articles
March 15, 2018
March 15, 2018
We decided to write a quick cheat sheet for anybody who struggles to understand some of the email marketing buzzwords as well as for those of […]
March 2, 2018
March 2, 2018
Take a moment and watch this TED talk from former Google Marketing Director Dan Cobley about how physics could be applied to branding and marketing. Even […]
June 8, 2017
June 8, 2017
Even though many of us know email marketing from our daily interactions with newsletters, marketers often struggle with email marketing as they experience high unsubscribe rates […]
April 19, 2017
April 19, 2017
Have a look at the updated infographic that shows how to export contacts from LinkedIn. You can then directly import your connections to popcorn and add […]
March 6, 2017
March 6, 2017
How often do you come across a supplier who uses words you completely don’t understand? Or people at work (or at home if you live and breath […]
March 6, 2017
March 6, 2017
I hear many people saying their CRM database isn’t as good as it should be. And if that’s you, ask yourself why isn’t it as good as […]
March 6, 2017
March 6, 2017
CRM is a way of managing your clients, customers, prospects and work referrers. It isn’t a database. Although a CRM database helps you manage your relationships […]
March 6, 2017
March 6, 2017
It happens with everything in life – stuff builds up all the time. Leave it long enough and you’ll then find it very easy to ignore […]
March 6, 2017
March 6, 2017
Duplicates in a confusing database I’ve just received a letter reminding me about an exhibition I went to last year and no doubt plan on attending […]
March 6, 2017
March 6, 2017
CRM data often requires maintenance and regular ‘cleaning-up’. Especially in case of small businesses, some people question whether such maintenance is trully necessary and effective. As […]
March 6, 2017
March 6, 2017
I’ve spent 20 years managing and implementing CRM databases. I’ve won 2 national CRM industry awards whilst doing it. None of it would be possible without […]
March 6, 2017
March 6, 2017
You ‘can’, and your users couldn’t care less about your data quality. Until they come to use it. I once had a database user complain I’d […]
March 6, 2017
March 6, 2017
This is the most frequent question people ask us here at popcorn and Database First Aid. If you’re expecting a 10 second answer (i.e. a name […]
March 6, 2017
March 6, 2017
Old is subjective. You can be 44 and your kids will likely think you’re old. But your aging monther-in-law will think that you’re young, hip and […]
December 13, 2016
December 13, 2016
The foundation of any good email campaign is the quality of the contacts in your database. A database that has opted-in contacts and is regularly marketed […]