Case Studies
Real stories. Real results.
See how small businesses like yours use popcorn CRM to save time, stay organised, and turn more leads into sales – without the stress.
What our users achieve with popcorn
Setup
Get started in 15 minutes. No tech skills needed.
Return on Investment
For every £1 spent, users typically make £185 back.
Increased Engagement
See your email engagement jump by 33%.
Sales Conversion
Double (or even triple) your conversion rates.
Time Saving
Save a full day of sales time every week.
Simplicity
Keep everything in one simple, visual system that just works.
Join over 7,000 small businesses getting practical, no-fluff tips on how to nurture leads and win more sales.
Small Business CRM Case Studies
We love hearing how small businesses use popcorn to make their sales and marketing simpler.
These quick reads show how our customers save time, stay organised, and turn more prospects into sales.
Sector: Manufacturing Supply
Benefits:
– 75% reduction in Customer Service response times.
– 16h saved every week by the Marketing team
–
Quote:
‘…all our different leads from our marketing activities are now joined up, giving our team visibility. ‘
Sector: Digital Marketing
Benefits:
– 75% time saving on sales planning
– 2.5 hours saved every day
– Joined up team visibility
Quote:
‘popcorn gives me sanity – it helps me to plan all my sales activity and is my safety net!’
popcorn CRM reviews — trusted by small business owners.
Don’t just take our word for it — see what other small business owners say about popcorn.
Real feedback. Real results. Straight from the people using popcorn every day.
Gavin Cowan2025-08-08Trustindex verifies that the original source of the review is Google. I have recommended Popcorn to various clients, as their service is second to none, and Simon's attention to detail and willingness to assist is superb. I explored other firms offering similar service, but with Popcorn you feel valued.
Owner's reply
Hey, Gavin, thank you for you wonderful review, i will pass this onto the team. :) Ameesha Green2025-08-05Trustindex verifies that the original source of the review is Google. Having tried Monday's CRM (good but a bit basic) and HubSpot (way too complex) and given up on both, I've been delighted with Popcorn. It's got a great mix of complex features for those who want them and simplified dashboard ideal for those of us who are neurodivergent, and the ability to add custom categories and photographs helps us provide a great experience to leads. Simon's customer service is second to none - he not only showed us how to use the software in the first place but is also super quick to respond to any questions and help us get the most from the software. Again, the customer service is significantly better than the experience we've had with other CRMs. Highly recommended!
Owner's reply
Thanks for your brill review, I will share this with the team :) Dr James A Robertson2025-03-31Trustindex verifies that the original source of the review is Google. I have been using Popcorn for about nine months now and have found Simon and his team to be exceptionally customer service focussed, helpful and no request too much for them. I strongly recommend Popcorn to anyone looking for such a tool
Owner's reply
Thanks James ... Let us know if there is anything we can do to help you get the most out of popcorn :) Cheryl Wellsbury2025-03-03Trustindex verifies that the original source of the review is Google. I have used Popcorn as a telemarketer and it is such a simple system to use I love it and would highly recommend it
Owner's reply
Thank you Cheryl, we are really glad to hear how you are loving using popcorn :) Philippa Phipps2024-12-17Trustindex verifies that the original source of the review is Google. CRM is not my skillset but Simon and the team have been super helpful and patient, helping us to set up our campaigns. They have tailored help available for any level required and are available online or on the phone for any queries. The digital world can be so frustrating when you have questions that aren't answered by the FAQ list. It's so refreshing to be able to talk to a real person and get your issues sorted out straight away. Thank you, Popcorn.
Owner's reply
Our Pleasure Philippa ... We are glad you are up and running, especially since all it needed was a quick point in the right direction :) Penny Kay2024-09-16Trustindex verifies that the original source of the review is Google. This is our first time with a CRM and it is early (very early!) days but from the beginning the service and follow up has been excellent. Simon has been brilliant which has continued since we signed up which is always so nice and such a good sign. We are a small business but getting bigger so we needed to start being more organised! I'm still learning but the system is really easy to pick up (Simon was right!) and the videos and FAQs resources are amazing. Simon seems to genuinely care and gave me some really helpful advice when I was getting overwhelmed with the set up which has really helped. Can only say if you've been toying with the idea of committing to a CRM like we had been, we highly recommend Popcorn, on all levels. Thanks everyone!
Owner's reply
Thank you so much for this amazing review :) Sophie Goode2024-08-19Trustindex verifies that the original source of the review is Google. I've been using popcorn for only around 2/3 weeks and really happy with the progress so far. The demo and on boarding was brilliant and haven't hit any issues. I've been using a more complex CRM for some time but have chosen to switch our lead management to Popcorn as it's so user friendly, has a great user interface and has the brilliant added benefit of web traffic tracking. It's easy to navigate from a mobile or tablet device.
Owner's reply
Thank you for your wonderful review and so glad to hear that you are loving the User Interface… Susan Reznik2024-07-03Trustindex verifies that the original source of the review is Google. Simon and the team have been excellent, since subscribing to Popcorn & as a complete novice to email marketing. Popcorn has enabled us to have an easy, efficient and extremely transparent way of planning our campaigns, doing the correct follow ups and building pipeline(s) to bring in new enquires/win more sales and increase our turnover. Thank you
Owner's reply
Susan - Thank you and it is brilliant to see how you have embraced popcorn so quickly, and have already started generating Hot Prospects for your business - Keep up the good work :) Iveta Pudilova2024-06-25Trustindex verifies that the original source of the review is Google. Amazing tool, can't recommend enough! It's easy and straightforward to use with add-ons available. The Popcorn team is super friendly and always happy to help out. If you're a small businesses this is THE tool to track your prospects.
Owner's reply
Hey Iveta ... Thank you for your amazing review and please let us know if there is anything else we can do to support you.
Sector: Finance
Benefits:
– A typical JLP Payroll campaign has a 6% sales conversion rate from email to meeting.
– System was successfully set up and the team were confidently using popcorn in just 2 hours.
Quote:
‘The simplicity, insight and control popcorn gives us is absolutely invaluable.’
Sector: Finance
Benefits:
– 300% increase in sales
– 2.5h saved every day
– 25% Increase in sales calls
Quote:
‘It’s easy to use and I can see at a glance who I need to call along with the intelligence on what I need to talk to them about.’
Sector: Finance
Benefits:
– 374% increase in sales
– 200% increase in conversions
– Simple to use, joined up data
Quote:
‘We owe a lot to popcorn as the system has far excelled our initial beliefs.’
Sector: Coaching
Benefits:
– Simple to use
– Improved Intelligence
Quote:
‘popcorn makes me able to make really good busuiness decisions!’
Sector: Events
Benefits:
– ROI of £815:1
– Time saved
– Joined up data
Quote:
‘I no longer need to pick up the phone, as I know who is ready to buy.’
Sector: Retail
Benefits:
– 33% increase in sales
– Saved 5 hours every week
Quote:
‘popcorn has saved me from having to work on Saturdays!’
Sector: Public Relations
Benefits:
– Set up in just 15 minutes
– Joined up data
– Visibility and control of prospect pipeline
Quote:
‘Everything about popcorn is so simple yet effective. It’s exactly what we need.’
Sector: Recruitment
Benefits:
– 374% increase in sales
– 50% time saving on data management
– Prospect visibility
– Lead generation
Quote:
‘We get the results we want, in the quickest and most efficient way possible!’
Sector: Facilities Management
Benefits:
– 500% increase in hot leads
– 70% sales conversion rate
– Fast data segmenting
– Time saved
Quote
‘popcorn is a brilliant system that helps us generate loads of hot leads.‘
Sector: Training and Research
Benefits:
– Saves £13K compared to HubSpot
– 50% time saved on email and data management
Quote:
‘Since moving from HubSpot, we have halved the amount of time we spend managing our data and dramatically improved the quality of our customer communications.’
Sector: Social Media Agency
Benefits:
– 33% increase engagement on email and website activity
– Prospects automatically pre-qualified
Quote:
‘It’s simple to use and on top of the usual reporting, it automatically generates pre-qualified prospects for our clients!’
Sector: Estate Agency
Benefits:
– 10% increase in turnover
– Tracked and targeted prospects
– Easily segmented and organised
Quote:
‘popcorn has highlighted the tremendous benefits of using the digital intelligence to drive sales.’
Sector: Wholesaler
Benefits:
– Saved 3.5 per month
– Joined up data
– Visibility of prospect pipeline
Quote:
‘popcorn has given me clarity and control over my sales process.’
Awards we've won
Independent reviews
Inspired by our customer stories? Let’s show you how popcorn can work for you.
We’d love to show you just how simple popcorn makes managing your leads — and how small businesses like yours are using it to convert more prospects in less time.
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